Asterisk I mean! 

Did you know that every Something Profound garment we make comes with a tiny surprise……an asterisk.

It’s not just a design detail. It’s a little star, tucked away in a different spot, in a different colour, on every single garment. Why? Because sometimes the smallest things carry the biggest meaning.

An asterisk says ‘hey, there’s more to my story’. It’s a symbol of something extra, something profound, something playful.

It’s about embracing the unexpected no matter if it’s in fashion, in life, or in the way we celebrate who we are in all the wired and wonderful ways!

We’d love to see where your star lives! Snap a photo and tag us on facebook or Instagram and share your asterisk with the world. After all, everyone’s “Something Profound ” deserves to shine 💖

Sam x